As a Social Media Coordinator, I developed and executed content strategies across platforms like Instagram, TikTok, and YouTube, leveraging skills in content creation, analytics, and community engagement. I managed social media calendars, created compelling visuals and copy, and tracked performance to drive brand awareness and audience growth.
Social Media Management
Community-focused,
Growth-Oriented, Data-Driven
TikTok
+760% growth in views over just three months
+904% increase in audience reach in the same three-month period
+413% boost in profile visits within three months
+40% follower growth achieved over nine months
TikTok I scripted, directed, and edited for a Los Angeles Pride in the Park marketing campaign, featuring interviews, a collection showcase, brand collaboration, and public engagement.
TikTok I scripted, filmed, directed, and edited for a Halloween campaign, combining an attention-grabbing intro with commercial elements to highlight seasonal promotions.
TikTok I scripted, directed, and edited to showcase our infant dress-up, blending comedy with scripted content to spotlight the product.
+250% increase in reach within three months, compared to the previous three months
+541% increase in reach from the year prior to my start, with an 18.8% rise driven by ads
+39% net follower growth over nine months
+12.9% increase in website clicks versus the previous year
Consistently reached an average audience of 66,700 per month
A curated feed layout that keeps brand consistency and a visually appealing aesthetic.
Copywriting sample
Some examples of how Stories look throughout events I’ve covered.
YouTube
A video I scripted, directed, and starred in, integrating our product into a fun, instructional activity for engaging, entertaining content.
A Halloween-themed video I scripted, directed, and starred in, highlighting original designs in a playful way.
A video I scripted, directed, and starred in to showcase our Barbie collection, featuring themed items for engaging, brand-aligned content.
Social Media Decks
A sneak peek into my creative process in preparation for campaigns.